If Stanford University had been handing out Social Engineering degrees, Peta Hoyes would have graduated magna cum laude. Instead, she leveraged their Mechanical Engineering program as a launch pad for using technology and digital media to build practical solutions for extraordinary people. The one-time entrepreneur and current manager at Tag1 Consulting has finessed all aspects of the website development process for a diverse client list.

What drives her is making technology transparent and usable; creating highly efficient virtual teams; and furthering the mission of game-changing organizations using open source technology.

While managing Tag1's distributed team of unparalleled performance engineers from her home base in New York City, she likes to say that she optimizes the team who optimizes the machines.

Preston is a product strategist, developer advocate, speaker, and author of Decoupled Drupal in Practice (Apress, 2018).

A globally recognized voice on decoupled Drupal and subject matter expert in the decentralized web and conversational design, Preston is Editor in Chief at Tag1 Consulting and Principal Product Manager at Gatsby, where he works on improving the Gatsby developer experience and driving product development.

Having spoken at over 50 conferences, Preston is a sought-after presenter with keynotes on five continents and in three languages.